“Make the Sale!”

Make Your Own Economic Stimulus!

Taught by Two of Nevada’s
Leading Business & Sales Consultants

The courses, presented by Strategic Essentials owner Valerie Cardenas in collaboration with sales expert, speaker and author, Alice Heiman, takes participants through a custom workshop series, from beginning to advanced sales techniques.

“This is the only in-depth, in-person, results-oriented sales course offered in Northern Nevada. And it’s timely. Right now is when businesses need to proactively increase sales – Not just to survive, but to thrive.”

~ Valerie Cardenas – Owner of Strategic Essentials

The two consultants, who have partnered on various projects for several years, say that the skill of making the sale is one that can be learned by anyone with a willingness to try. “With skills, practice, and individual work, we lay the foundation of confidence, and what emerges is the realization that “sales” is a high pay-off activity for any business,” says Cardenas. Because of her business background, she understands the challenges of selling while running a business; she also understands the critical need for business owners and their team to be able to sell, especially in a slow economy.

Learn the Skills to “Make The Sale!”

The sales skills learned during Make the Sale are based on individual preferences and personalities, and participants build their styles through real-world application, using their own strengths to create personal sales techniques that will work for them in their businesses.

What’s more, the skills and techniques work in all economies and especially this economy because everybody sells, according to Heiman. “For many businesses, the current economy is the first really challenging sales environment they’ve faced,” she says. “Many have told me that orders used to just come in the door. They never had to really sell. So, for these business owners, what’s changed is that they need real sales skills.”

Make the Sale – Get the Results You Want

The course moves beyond the traditional concepts of hard sell and close to the consultative sales approach, an innovative process focusing on targeting prospects, understanding their needs, finding solutions, and nurturing relationships.

Make the Sale focuses on those sales skills. The workshops include sessions focused on defining target markets, developing personal sales approaches, planning for and making sales calls, determining individual buying motives, closing sales, and everything that comes in between.

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